By Hannah Du Plessis
Are you just posting links and videos to your social media platforms? Or are you working according to a plan? Here are some mistakes you may be making that will hinder your success:
1) Unrealistic expectations
You may have heard from others how fantastic Social Media is and how much success they?re having. You may also have had some success yourself. Now you?re thinking that Social Media Marketing is the only way to go, and now this is the only marketing you?re doing. You?re doing it all yourself and you expect miraculous results.
Getting it right is a science and not luck. Social media marketing is definitely not a quick fix. It takes time to build your followers and to change them into raving fans. It requires daily interaction and engagement with your fans. You can?t ?set and forget.?
2) Spending all the time promoting yourself and not building relationships
It is a serious mistake to promote yourself too much. Online is about good valuable free content. It is about promoting your brand and creating brand awareness. It is about driving traffic to your website and capturing your visitor?s information. It is about building relationships and interacting with your customers.
Your followers will become tired of you if you continually promote yourself. Remember, everyone wants what?s in it for them. You need to listen to what your prospects and clients want, and then decide how you can give it to them. It?s about them not you, and it is about having fun.
3) Not responding to questions and conversations
When your customers and prospects follow or ?like? you, it is because they are interested in your product or service. When they start conversations around it, and you?re not responding, they will think you are not interested in them, and will find someone else to do business with.
In in a way it is like having a store, and someone coming in to purchase, but you?re busy on the phone or talking with someone else. Eventually they are going to get tired of waiting and go to shop somewhere else.
The whole point of Social Media is to build relationships and get people to trust you enough to do business with you. Not listening to your followers and not responding to their questions will destroy any possibility of a relationship.
4) Not having a strategy
Not having a strategy is like driving to another town in another state far away without a map or a plan of what you are going to do and where you are going to stay when you get there. Maybe that is fun for some people, but it could turn into a disaster if you want to sleep, eat and freshen up but find yourself in the middle of nowhere.
Similarly in Social Media Marketing, or any marketing for that matter, you need to know what you want to achieve, when you want to achieve it by, and how you are planning to achieve it. It just won?t do to jump in and start posting random things. Each post needs a reason you?re posting and an action you want your follower to take. Otherwise you?re just posting for nothing.
5) Underestimating the time it takes
It takes time to build a relationship. You don?t meet someone and immediately decide to marry them, do you? No, you take your time to find out whether they are the right one, and whether you have things in common. You go through a dating period first to get to know each other.
Business relationships are similar. Your prospects want to get to know you first, and see if you understand them and their problems. When you have won their trust, they will do business with you and not before.
If you take time out to plan your Social Media Marketing and give it some goals and structure, you will find that you will have better results. Remember that it is about the relationships you are building with your followers. If you make anything else more important than that, there will be no success.
For more information on Social Media Marketing, visit Attraction Marketing
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