E-mail Marketing, Direct Mail Marketing or Both? | Some Article ...

Finding the best marketing method for your business cab be tricky. With so many different options available you run the risk of ?spamming? you audience by sending them the same message 100?s of times.

Between email marketing and direct mail, which would be the most beneficial for your business?

The Benefits of E-mail Marketing

Email can be an effective way of sending out personalised messages quickly and easily to targeted individuals. Email is cheap, easy and instant ? meaning that you can get a potentially big return for very little investment.

It is advisable to use a 3rd party email marketing company to send your emails via if you have a hefty mailing list. Such a system can send personalised emails to all, or specific sections, of your mailing list. By using a 3rd party provider you will prevent your work email from being black listed.

The Benefits of Direct Mail

Everyone loves to receive a letter in the post, making direct mail marketing as powerful as ever. Direct mail does require a greater financial investment than email marketing but can be effective if postcards and letters are personalised.

There are other ways of making your direct mail marketing more successful. Choose printed envelopes or shaped postcards to add impact to your marketing campaign. With direct mail, however, it is difficult to track your open rate.

Could a Combination of the Two be the Answer

By following up your direct mail with an email you are ensuring you reach your prospects and your message will be reinforced. Using integrated marketing strategies have been proven to produce better results.

A combination of paid and free marketing techniques can be used for businesses of all sizes to increase there brand awareness and promote their products and services. One particularly popular and effective marketing channel is social media which can be used to provide insight into your business and earn you credibility, whilst your offline marketing activities can help you to build your brand.

Even with the increased popularity of social media marketing, both email and direct mail marketing is still growing in popularity. Whether you?re an expert marketer or not; each of these methods can help you increase your sales leads, without the need for extensive knowledge and financial investment.

Charterprint are litho printers, providing companies over the UK with NCR pads, books and sets.

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mark kelly jeff goldblum uc berkeley annie annie zuccotti park leymah gbowee