?The segments of the future are small at the moment, but they have the potential to become big. In personal products, for instance, these segments account for Rs 1,000 crore (Rs 10 billion) at the moment.
?But does that mean that these categories cannot grow as we go forward? I don?t think categories such as skin lightening or liquid hand and body wash or fabric conditioners in laundry cannot become big as we go forward,? said Harish Manwani, chairman, HUL, after the company's fourth quarter results this April.
The pressure to innovate also comes at a time when Unilever has seen sluggish growth in developed markets like Europe.
?Polman put it bluntly in Unilever?s 2012 annual report: ?Overall it is a ?bi-polar? economic world -- one of sluggish growth in most developed markets contrasted by still relatively healthy consumption and growth in emerging markets.?
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