Search engine marketing is a form of Internet marketing that maximizes the position of your website in search engines like Google. Search engine optimization, also called SEO helps attract new customers because of the greater visibility in search engine results pages. If your site is on the second page of Google for a search term, or even further back than that, you probably are not getting traffic all I could if I were in the first page of Google. In fact, while the first result on Google for a particular term average rate of search click-through of 36%, the third result on Google averages just a click-though rate of 9%. If your website is not in one of the main areas of Google, is likely to click-through rate is extremely low, ie, your business website will not attract much traffic.
Search engines results are based on several different calculations to make certain search results appear in the top section. Contents and authority are usually two main factors that help a website gain visibility in any search results page, but a variety of factors that go into ranking well.
Position your web site is influenced by the content that appears on the website. A website that has excellent content and quality on the website will probably be higher in search engines other websites. Websites that are rich in valuable content such as blogs or sites with many articles on them are usually highly rated by Google and other major search engines. This is a website with lots of written content usually occupies a prominent place for a variety of keyword phrases that potential customers can find.
Another important factor for classification is the amount of sites linking to yours. This determines the authority of a site. Links to other sites are like votes for the quality of your website. If many other websites are linking to yours, is an indicator of Google that your website is a site worth visiting. Not all links are worth the same vote though. If you can get a link from a website that has a very high authority, a website of the university or government website, these links are the most important votes that a typical website. Ideally, your site must have links from a wide variety of sources and at least a few links from authority sites.
If you can not rank well organically, due to the competitive nature of the keyword you are trying to qualify for some search engine marketers recommend using pay per click ads. With pay per click program can pay to have your website ranked on the first page of Google. You only pay if people click your site in search results. Although there is a cost associated with pay per click ads may be a good investment if your website is based on getting a lot of traffic. You may be able to recover any costs of pay per click revenue with additional sales result from having your site on the first page of Google.
Author is an associate editor for Internet Marketing Experts. Get all possible information about Internet marketing SEO and Internet marketing experts. We also provide information about Internet Marketing, SEo Services, Local Optimization, PPC Campaigns.
Source: http://www.lonad.com/2011/09/07/how-search-engine-marketing-helps-online-businesses/
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